Link building is one of the most tediously boring jobs in the world of search engine marketing. Often times it feels like a waste of energy because of the slow nature the most popular search engines exhibit when it comes to updating their rankings. However, as one of the easiest ways to attain high ranking for search terms having a long term backlink building plan in place will benefit you for many, many years.

As your backlinks increase, not only does your site or page move up in the search engine result pages, but your Google Page Rank also increases. Even though Page Rank does not offer a large contribution for where your website will eventually rank, it does still play apart. Today I want to go over five link building tips that will benefit you in the longterm race to that page one position!

1. Relevant Links Are King

Google is getting smarter and smarter everyday. Their bot, the Google Bot, is capable of looking at links within the context of a website. This means that a link with the anchor text “Sony HDTV” is going to look strange when placed in an article about womens high heel shoes. This is because a backlink from a relvant site, or one that is similar to yours will pass through far more link juice than from unrelated sites. It is also important to keep in mind that unrelated links can actually hurt your website in the long run.

2. Avoid NoFollow

Originally developed by Google to keep spammers from sending thousands of links to a website to move it up the SERPs, NoFollow links have absolutely ZERO seo benefit. Best to avoid when looking for high page rank links.

3. Link from High PR sites

Getting links from one high Page Rank website is far more beneficial than a 100 links from a low PR website. The higher PR a site has the more link juice that will flow through the link and into your linked site. Getting high PR links is no easy task, and also complicating matters are people who want to sell you these links. Be careful when purchasing links from anyone on the internet.

4. Anchor Text

This is very impotant when it comes to building quality backlinks. Anchor text is the text that contains the link and the search egnines give links with the anchor text more value. This is a crucual step when wanting to rank for particular keywords.

5. Permanent Links

Finally, and maybe the most important of all the link building tips is by finding permanent links to your websites. It is not unheard of for a website to drop off the sERPs for a keyword when you start to lose backlinkgs. To make matters even more pressing is if you decided to buy a monthly link building package. If your links disappear after you stop paying than you are looking to be in a very tough situation when the links do disappear. The more powerful links you lose the faster you will drop in the sERPs.

Lastly, don’t think about Page Rank too much. It is similar to checking your rank position daily in that you will only be frustrated because the results are not instant. SEO is by far a lenghty process and one that does not deliver overight sensations. But by following these link building tips you are putting yourself on the road to success.