Dominate The Competition with Niche Marketing Strategies
Niche marketing is a concept that many marketeres do not quite understand. They think that by simply taking a sub-genre of a particular niche will bring them success quickly and easily.
I am here to tell you that this couldn’t be farther from the truth, as niche marketing is one of the hardest methods to master when it comes to making money online.
As I outline in my three steps to dominating the competitoin with niche marketing strategies take note of techniques that you are currently not employing when it comes to marketing your website and its products or services.
Finding Niches
Not only do you want to find a profitable niche, but you want to find one that isn’t too competitive.
This step is very crucuial to your success because if you fail to properly find an appropriate niche you are going to struggle right out of the gate, and most likely give up before you actually see any success.
To begin finding profitable niches, you will first want to find one that has a sizeable audience on the internet.
You can guage this by using popular keyword tools like Market Samurai or Google’s External Search Tool. You will want to look for niche keywords that have moderate search volume, as anything with less than 1000 searches per month is not going to drive much organic search traffic once you begin ranking.
Once you have found the perfect keyword from a search volume perspective you will then want to start deciding on how you are going to monetize.
It is important to remember that while Google Adsense is easy it may not pay as much as promoting affiliate products would. Because of this you should belong to as many affiliate networks as you can.
This will enable you to search a wide vareity of advertisers for offers and products that fit in with your newly found niche.
Once you have found related products/offers or decided that you would rather monetize with Google Adsense you will need to do some competition analysis to see if you will be able to successfully dominate the niche.
Competition Analysis
Most consider this step very easy, and to make your analysis even easier I would recommend you download the SEOquake plug-in for your favorite browser.
This program alone will cut down on the amount of time you spend doing your analysis. when you do a Google search for your keyword the first thing you want to take note of is the domains that are on page 1.
If you see a bunch of web 2.0 propertites like hubpages, ehow, or squidoo you will want to double check their backlinks.
This is because these article sites have high authority from Google and if the page ranking also has additional backlinks pointed to it then you will have a very hard time breaking the wall there.
However, if you run your search and your SEOquake toolbar reports that most of the pages ranking are under PR4 and don’t have very many links then you might be onto a winner.
The next important step to determining compeition is trying to analyze how many of those on page one are actively optimizing for the keyword. You can do this by looking at the title of all the pages.
If you see bolded text all the way down the screen you can definitely surmise that there are other webmasters optimizing for your keyword. This means it might be a fight for your eventual website to rank on the front page. Not impossible, but will definitely be a fight.
Once you have found a keyword that is suitable start building your website and then continue on with my niche marketing strategies.
Targeted Traffic
If you selected a profitable and less competitive keyword to start optimizing for you will find that many times more than not you will be ranking within reach of page 1 within one or two months.
Often times, if you are going after micro niches then you could see page 1 ranking within 2 to 3 weeks.
But how do you drive traffic to your website that will convert before you start getting organic traffic? Bt finding related message boards.
I have discussed at length the succecss you can see with forum marketing, and this is really no different.
The beauty of using these techniques with niche marketing is that it can be far more benefical than anything else.
This is because you will be seeking out niche-related message boards and then joining the community. Within two to three weeks time you will be able to include your website in your sig file, which will send more targeted traffic than you can imagine.
On top of that, by the time you start building your reputation on the various niche-related message boards you will find that your site will start ranking in the search engines.
This means you will be getting targeted traffic from two ends. One from the related message boards, sending users already interested in your site (hence giving you a better opportunity for sales/clicks) and you will be getting organic traffic by people who are looking for answers or information.
Combining both forum marketing, social marketing and organic traffic together can generate a massive amount of interest in your niche, which just means more opportunity to increase sales and ROI.
By following these three niche marketing strategies you will find yourself on a road to success, simply put, because these methods work and have worked for a long time.
I like to discuss tried and true methods here, and it really doesn’t get any better than this. It also doesn’t matter if you are new to internet marketing or consider yourself a veteran, as there are literally thousands, maybe millions of niches out there waiting for a webmaster to find them.
Remember, the fastest guy doesn’t always win the race, which translates into creating multiple niche websites to do split testing.
Once you a method that works for you on more than one occassion is when you start ramping up production on creating more and more. Only then will you be able to succeed on a large scale with niche marketing.
Exclusive Interview : Gary Becks From Automated Backlinks Monthly
Today we have an exclusive interview with Gary Becks who’s the creator of Automated Backlinks Monthly and Link Juice Maximizer.
1. Can you give us some background on yourself?
I’m a young entrepreneur who resides in Atlanta,Ga. I have been involved with internet marketing for about 2 years now and I love every minute of it!
Prior to beginning my career in internet marketing I owned (and still own) a few music studios in the Atlanta area. Due to the fact that all of my offline business was/is pretty much hands off and I have always been somewhat technically inclined I began browsing the internet for ways to earn an extra income online.
In late 2008 I launched my first website which was monetized via the Google Adsense program and I received my first check not long after, from that point on I have been addicted to Internet Marketing and SEO..
2. How did you first get started in Search Engine Optimization (SEO)?
For me it was never a hard decision. I knew from day one that I didn’t want to pay for all of my traffic and I wasn’t convinced that traffic from social media would ever convert well, so that left me with only one option; SEO…
In the beginning I launched website after website trying to utilize new methods that I had read about on various forums and in eBooks. In the end most of them failed, but those that were successful were very successful so I stuck with and reinvented those tactics. Looking back I learned everything the hard way but it really did pay off in the end…
3. Please give our readers some background on what your product, service or membership is/are about and how it will help the readers?
At the present time I have two products along with my pal Pat Jackson. The first is Automated Backlinks Monthly… This product or service rather has become very popular in a short period of time and it’s pretty obvious why, it works! It includes a plethora of extremely simple to use bots that will automate the process of profile linking, blog posting, and soon Web 2.0 account creation/posting and Press release submission…
My second offering is Link Juice Maximizer which in my opinion is a one of a kind service that surpasses every other product/service of it’s kind. All real SEO’s know that backlinks won’t count for much if the search engines don’t know that they exist.
What Link Juice Maximizer does is make all of your links count and count for much, much more than they originally would have and it does it all on total auto-pilot. With other products/services you are going either be at the mercy of the Web 2.0 properties that they utilize, have to spend far too much time or money for them to be effective, or they just plain DON’T WORK.
With Link Juice Maximizer we feel that we have addressed all of the problems that other products have and implemented all of the features that they lack…
Check Out Automated Backlinks Monthly => http://winsonyeung.com/ABM
Check Out Link Juice Maximizer => http://winsonyeung.com/LinkJuiceMaxmizer
All of the products that we create and plan to create are helpful to the readers because we always have one thing in mind, to save you time and to make your online business as hands off as possible…
4. How did you come up with the idea for this kind of product, service or membership?
In regards to both of our services they were created out of pure necessity, nothing more… Whenever we have a new product or service in mind the idea for it comes from the fact that it is something that we need to use for our own sites.
From that point it’s mostly a matter of trying to figure out the best way to automate the process of whatever it is that we are trying to do and making it as user friendly as possible. I believe we achieve this very well with all of our products and services…
5. Who is your target market for your product, service or membership site?
The target market for all of our services is anyone who is interested in making money online via SEO and doing so in the most hands off/automated fashion possible. I believe in working smarter as opposed to harder and that is the idea behind all of our products, to help Internet Marketers manage their time better by using our services to automate processes that would take lots of time and manual labor otherwise…
6. What are the 3 important SEO strategies you use to rank for your website?
1.) Keyword Research - This is always a critical step to ranking a website in my humble opinion. Far too many times I have seen people new to IM launch websites targeting keyword phrases that are too competitive for even the most experienced SEO’s to rank for and then 3-6 months down the line wonder why they still aren’t ranking and receiving traffic.
From my experience keyword research is always the first and most important step to ranking websites in Google… The better you are at it the easier everything else becomes…
2.) On Page SEO - It is always a good practice to optimize your website via on page SEO before moving on to building links. This part of the process is always the easiest for me as almost all of my sites are built using wordpress which is very easy to optimize with the use of the proper plugins (some paid, some free) and settings.
3.) Consistent Link Building - Last but definitely not least is link building which is something that should be done consistently and is best to automate whenever possible in my opinion. Link building could very well be the most important part of SEO there is. I say this because you could never rank a website in any mid/high competition niche without a good link building strategy in place but you could more than likely do so with poor on page SEO or keyword research.
7. Can you tell us about the single most important thing SEO mistake you should have avoid in the process of ranking high in the search engine?
Well, one of the first mistakes I made in my online career was attempting to create websites based on keywords or niches that I felt I was actually passionate about. Now I am not saying that there is anything necessarily wrong with this as some people might actually be interested in good converting/low competition niches, but in my case I was making sites without giving thought to whether or not I could rank for my chosen keywords.
For instance, one of my first sites was “wieghtlosscentral.blogspot.com“. It was a huge failure because it would have taken me forever to rank for the term “weight loss”, (something I learned soon after).
Another big mistake I made early on was creating websites with web 2.0 properties as opposed to domains that I owned.. I can’t stress enough how important it is as an Internet Marketer to own all of the properties that you plan to monetize in any way. I used to write tons of Ezine Aticles, HubPages, and had over 30 or 40 Blogger blogs that I relied on. I didn’t realize the err in my ways until the emails started flowing in about what I could and couldn’t do with the sites and accounts started being closed..
I also think that buying every SEO software that I saw because I felt I needed it after reading a hyped up sales copy wasn’t very smart either. I literally have an entire desktop full of software on my laptop that I have never and probably never will use..
8. Anything you want to add on
I am a firm believer in only taking part in business endeavors that I believe I will actually enjoy. Unlike many people who are involved with Internet Marketing and SEO I actually love what I do so it’s not a job for me.. I love learning new techniques to implement into my overall SEO strategy, I love creating and learning to use new SEO software, I love creating a new site from scratch and seeing it go from nothing to the number one spot!
Every day of my online career is a new adventure that I can’t wait to embark upon and I wouldn’t have it any other way. I can think of thousands of easier/better ways to make more money but I doubt I would enjoy or be as passionate about any of them as much as Internet Marketing.
That being said I would like to encourage anyone who reads this and is interested in pursuing a career in Internet Marketing to be sure that it is something that they are genuinely interested in as opposed to something that they are doing solely for the purpose of potential monetary gain. It will be too much like work and in the end you will never really succeed (even if you do make a few bucks) because you will never feel truly free…
Check Out Automated Backlinks Monthly => http://winsonyeung.com/ABM
Check Out Link Juice Maximizer => http://winsonyeung.com/LinkJuiceMaxmizer
Exclusive Interview : Daniel Tan From SEOPressor
Today we have an exclusive interview with Daniel Tan who’s the creator of Backlinks Syndication System, Rank Mover, SEOPressor Plugin and also Keywords Quantifier
1. Can you give us some background on yourself?
I started doing online business since like 8 years ago, which I bumped here and there without success. The training paid off though. I am very interested in search engine optimization and has actually dived into this and built a couple of websites. Until 2 years back when I see there is a demand on search engine optimization service that I started to provide search engine optimization services to people I know.
I started off providing singular services and soon expanded to provide a complete solution. My business grew via word of mouth and referrals from my clients. Very soon, I have few marketing agencies teaming up, they bring me the business, and I do the work to rank the sites.
2. How did you first get started in Search Engine Optimization (SEO)?
It was until last year that I started to think I should share my techniques and findings about SEO. That’s when my products start to become a hallmark and important document in SEO industry. Both Backlink Syndication System and Rank Mover took the industry by storm. Rank Mover is the important document that almost every SEO consultant reads.
3. Please give our readers some background on what your product, service or membership is/are about and how it will help the readers?
I first started with Backlink Syndication System, which is a methodology exploiting the nature of syndication from press releases to mass distribute backlinks.
This product is such a success that I receive testimonials from users getting first page ranking overnight, some has their website moved from which they were stuck for quite some time and few of them actually made money right off the backlinks they syndicate. It is very amazing to know how fast people see result when they apply the methodology, which I am very happy of course.
I receive questions after questions, like how do they actually move their website’s rank, and if Backlink Syndication System is the holy grail to all link building, my answer is no, there are much more to it. Backlink Syndication System is one way to mass distribute backlinks, but in terms of getting well ranked, there are much more factors, so I created Rank Mover, which is a document to describe a PULL procedure that SEO Companies use to pull a website into first page ranking.
This PULL procedure can be executed by anyone, it is a procedure, and within this procedure, that are many things that has to be in order first, before one can execute the procedure. This document is a very successful product that has changed the way people understand about SEO. I have tremendously good response on this document; many claimed it is an important document to read, for whoever wants the true view of SEO.
4. How did you come up with the idea for this kind of product, service or membership?
After Rank Mover, I got feedbacks if there is any tool I use to automate certain on-page factors. Well, I have many tools in-house, all custom made by my tech team so I decided to make available an on-page checking tool that I use. I coined it to be SEOPressor and decide to release this as a WordPress plugin.
The product was very successful during Warrior Special Offers launch, it sold over 1,300 copies within a month and I decide to make this available to the public. Now, SEOPressor is in the hands of over 5,000 WordPress webmasters and it is powering more than 2.5 million pages already. This number grows everyday and when you are reading this, it could well exceed 10 million, watch the news.
Results? Users of SEOPressor has claimed overall ranking improvement, solidification of their ranking and they start to rank faster and easier, stay longer at top ranks and overall visitor staying time and conversion increase. Exactly, when you have good on-page optimization, ranking, backlinks, traffic, conversion etc, all effects are multiplied.
Backlinks Syndication System => http://winsonyeung.com/SyndicationSystem
Rank Mover => http://winsonyeung.com/RankMover
SEOPressor Plugin => http://www.SEOPressor.org
Keywords Quantifier => http://www.KeywordQuantifier.org (Coming Soon)
5. Who is your target market for your product, service or membership site?
People buying my products are mostly SEO Consultants and business owners. Most of them are service providers like me. I try to have my products designed for this group of people as they are going to benefit the most from my advanced discussions.
I find it quite hard to communicate with new people when they have too much misconceptions about SEO, it takes time to unlearn and I have not have a course that will do the unlearning process, so I decided to target people who are already an SEO experts and share with them my various insights and trade secrets.
Of course, I am now developing a course that will have all levels taken care of, from new end user to advanced business providers. This course will is in the working now and should be released with it is ready.
6. What are the 3 important SEO strategies you use to rank for your website?
Coming to this, I think the 3 most important SEO factors are:
- 1. Keyword Selection,
- 2. On-page Optimization
- 3. Off-page Optimization
Keyword selection is something 99% of the people got wrong. My recent product, Keyword Quantifier serves to deliver the correct way to quantify competition. It is a methodology I use to find out the TRUE count of competition.
My whole SEO business is literally built upon this TRUE Count and I never thought I would be willing to disclose this trade secret, but since my following has grown and I can’t stand when people puts faith in the wrong count and invest money and time into the wrong keyword, I decide to release this to my closest followings.
Keyword Quantifier proves competition from unquoted search to be wrong, quoted search to be wrong and the almighty all-intitle search to be wrong 70% of the time. I believe with Keyword Quantifier released, my followers will have the complete tools in hands to dominate the search engine and improve their business.
7. Can you tell us about the single most important thing SEO mistake you should have avoid in the process of ranking high in the search engine?
The deadliest mistake about SEO is to believe in blackhat methods. Never ever believe in blackhat methods. They are not only a waste of time, but will bring detrimental effects to one’s business.
For example, Google tweaked their algorithm 400+ times in 2009, that’s like 1 tweak every day, trying to keep up and game the system is futile. We should focus on the fundamentals.
Recent Google MayDay slapped a lot of websites; guess what, my clients’ site actually improves in ranking and traffic. We saw overall traffic improvement of 10% across the sites I handle. Saying about this, I personally welcome slaps and I think
8. Anything you want to add on
Google does a great job organizing the index and locating real gems. In SEO, you want to be the gem Google will rank.
Backlinks Syndication System => http://winsonyeung.com/SyndicationSystem
Rank Mover => http://winsonyeung.com/RankMover
SEOPressor Plugin => http://www.SEOPressor.org
Keywords Quantifier => http://www.KeywordQuantifier.org (Coming Soon)
Exclusive Interview : Steve Aylor From Backlink Energizer
Today we have an exclusive interview with Steve Aylor who’s the creator of Backlink Goldmine and Backlink Energizer.
1. Can you give us some background on yourself?
45 yrs old – Married 18 yrs with 4 kids – ages 16 / 13 / 10 / 8 … 3 girls 1 boy :-) Reside in Southern California – Orange County. 24 yr veteran of the Insurance industry – specializing in commercial business insurance and risk management for the Information Technology, Construction and Not For Profit sectors. Marketing products for these clients became a passion. My passion for marketing led me online.
2. How did you first get started in Search Engine Optimization (SEO)?
Marketer David Frey introduced me to Internet Marketing through his mailing list, and ever since I wanted to rank a few websites … I was smitten. I devoured hours and hours of information from the warrior forum. From there I tested and tried many things. Discovered things that worked for me, then automated it, and then scaled it.
3. Please give our readers some background on what your product, service or membership is/are about and how it will help the readers?
I quickly learned that backlinks are one of if not THE critical factor in achieving page one SERPS. I got frustrated with the backlink strategies and tools available at the time I became backlink enlightened, so I set about to make better alternatives. The Backlink Goldmine Suite of products provide a very affordable and automated solution for profile, blogging and web 2.0 platform backlinks. Backlink Goldmine works on both PC &Mac, and leverages simple common software interfaces most Internet Marketers are already familiar … Windows, .csv files, and the Firefox Browser.
4. How did you come up with the idea for this kind of product, service or membership?
I quickly learned that backlinks are one of if not THE critical factor in achieving page one SERPS. I got frustrated with the backlink strategies and tools available at about the same time I became backlink enlightened, so I set about to make better alternatives. Backlink Goldmine was born.
Check out Backlink Goldmine Here ==> http://www.winsonyeung.com/BacklinksGoldmine
For Backlink Energizer … I had spent 3-4 months trying to cobble together a group of FREE WordPress plugins for a scalable solution to autopost to web 2.0 sites. A friend had shared one idea of indexing links – which then lead me to an idea of how I wanted to get links indexed more reliably, but the FREE tools that existed only did 3/4′s or partial aspects of what I wanted to do. I found a very expensive autoblogging tool and I hacked it to make it do “most” of my new methods of link indexation. After much tweaking – toiling and tracking. I found the things I felt worked well. I then partnered with a good friend and php / wordpress coding guru, and had my ideal software app built around the wordpress syndication engine and codebase.
Check our Backlink Energizer Here ==> http://www.winsonyeung.com/BacklinkEnergizer
5. Who is your target market for your product, service or membership site?
Anyone trying to rank their sites with backlinks or anyone who wants to make the most of the backlinks they have already built. Adsense micro site builders, niche review site builders … anyone who needs to rank well in the SERPS.
We built our Backlink Goldmine and Backlink Energizer products with the mindset that not every marketer has $1997 to drop in order to achieve success. We decided to make products that are an extreme value and easy to use for newbie, and that can also scale for advanced marketers as well.
6. What are the 3 important SEO strategies you use to rank for your website?
- Use Keyword rich domain names.
- Take Massive Action via automated backlinks software.
- Try and get many “in content”, full anchor text links with very focused keywords as the anchor text.
Be prepared to work hard for the long term on valuable money keywords with high competition…
7. Can you tell us about the single most important thing SEO mistake you should have avoid in the process of ranking high in the search engine?
I believe the single biggest mistake people can make is believing all the forum hype about what NOT TO DO, and that Google bot is a semi-human – living – free thinking entity. It is not. It is a bot – an algorithm. It doesn’t know feelings or throw red flags – it just “does” … what it is programmed to do. The notion of “natural looking” backlinks. The notion of building links too fast …. or too many too fast or, that your links must come from pages that are “relevant” to your keywords in order for those links to have any value.
8. Anything you want to add on
Pick your target niches and keywords carefully … this can shorten the path to success and help you have realistic expectations of income for effort. You’ll have a good idea of how much work will be needed to dominate the SERPS, and know if the keywords will be worth the efforts financially.
Beware of the silver bullet … it’s still time and effort to achieve SEO results!
Check out Backlink Goldmine Here ==> http://www.winsonyeung.com/BacklinkGoldmine
Check our Backlink Energizer Here ==> http://www.winsonyeung.com/BacklinkEnergizer
How Do You Make Money With Amazon?
Yes it is true, people really can make money with Amazon, and the best part is you don’t even need to have a product to do so. Amazingly, many people don’t want to be an Amazon Associate because, as they put it, the commission rate is just too low.
I personally believe this is not the best way to think about things, because just like everything else, making money online is all about the numbers.
Commission Rates
Additionally, you probably won’t make much if you simply promote books, as Amazon has successfully driven down the price of books considerably over the last ten years. But what about a $20 dvd that is related to the topic of your website?
At a 4% commission rate, thats just $.80 per dvd sold, but once you sell more than 6 you get bumped up to a 6% commission which means you will then earn $1.20 per dvd sold.
If you have a high traffic website you are really doing yourself a disservice by not promoting Amazon products, especially when they are a good fit for your website.
Speaking about numbers, it is important to know that your cookie is only good for 24 hours before it then expires, but when you think about it many people will definitely come back and order same day, and if they don’t they might be looking for your site again so they can find the right page on Amazon.
Furthermore, your cookie doesn’t just count towards the product that referred them. This means that a customer could enter Amazon through your advertisement for high heels and end up purchasing a matching dress and you will get a comission on both items.
Amazon Associate Benefits
This is the one thing that Amazon has over just about any other affiliate program available today, and when it comes to Christmas shopping you really can’t find a better way to make money online.
This is because Amazon features a wide variety of products, and if a consumer finds one thing on their shopping list that is available at a lower price than anywhere else through your affiliate link chances are in your favor that they will do the rest of their shopping with Amazon.
This equates into a simple $14.99 DVD turning into a $400 sale very easily, especially during the holidays.
With all affiliate marketing, and specifically when trying to make money with Amazon you should be promoting products that are related to your niche. Reviews are always good, and statistics show that text links convert the best.
Of course you could always launch a webstore specifically designed for promoting Amazon products, and you will benefit greatly once you start ranking in the search engines.
Promoting Products With Organic Search
When it comes to organic search, many people try and argue that Amazon is such a powerhouse that trying to rank above them for specific products is a waste of time. Nothing could be farther from the truth than that.
Yes Amazon.com is a huge site, probably the biggest retailer site in the world, but this also works against them. This is because there is no way for Amazon to optimize each and every one of their millions of pages.
This works in your favor, because often times your website can rank for particular products quite easily because it is considered fresh content.
To receive an even greater benefit, always change your titles and rewrite product descriptions. Usually several quality backlinks coupled with social bookmarks will easily get you ranking above Amazon 4 out of 5 times.
It is far too easy for a webmaster to make money with Amazon and you should always be looking for products that are related to your niche to start promoting!
