Content is the skeleton of the World Wide Web. Bad content is like a faulty bone. Is it true? Is good content really that important for your business, or is it just something that good bloggers like to popularize?

The truth is, bad content really brings your business underwater. If you are even remotely thinking that you are saving money by “investing” in crappy content, you are kidding yourself, banging your head against a wall, filling your room with butane gas and then putting it on fire. Okay, maybe not, but you are just spending money that will not bring you anything good.

Mere statements are not enough to make you change your mind? Okay, maybe the points I’ll be illustrating below will get you to re-think.

1. Do you link to every crappy video you find on YouTube?

What? You don’t link to even one of them!? Well, most of the Internet surfers are like you: they only link to the GOOD stuff. And having people link to your pages from their blogs or Facebook profiles not only drives traffic to them, but also gets you backlinks.

Imagine having hundreds of bloggers link to an article on your website.. Hundreds of links and targeted traffic from them..! Is it possible? Only with AWESOME content.

2. Do you share every bad article with your friends?

WHAT? Again no!?? Well, again, most people with an Internet connection are like you. They only share the GOOD stuff. The popular guys on Facebook never share what they deem to be crap (they will stop being popular!). Instead, they share the cool stuff that they think their friends (or followers in the case of Twitter), will like to read or view.

Again, to have the popular guys share your content, you need to have…GREAT content!

Some people say that they don’t need to be found as their marketing team does a pretty good job on its own. Well, you would really refuse a compounded result of your marketing team’s effort? It’s the difference between having your pdf downloaded 100 times and 5,000 times. When your marketing is good, people find you. If your content is good, it goes viral, and you rank high in the search engines. Don’t risk page 1 or spot #1 on Google. Invest in GOOD content.

3. Have your friends been torn apart by the Panda?

If you are regular on the popular Internet marketing forums, I’m sure you are familiar with the Panda’s horror stories. If not, then here is what it is.

Google Panda, or Google Farmer Update is an update from Google that kicks the websites with poor quality content down to page 42. Well, not exactly 42, but you got the point. If you put up crappy content on your pages, Google will push you down the SERPS.

Avoid being hit by the Panda by writing original articles that provide value, educate and engage your readers. How will Panda know? Don’t ask me; I don’t know! But Google seems to have had its best tech guys on it!

4. How about your reputation?

This blogs will be learning you how to make sum cool monies on ze interwebs.

If I had this sentence at the beginning of this page, would you trust me? You would probably press the ‘Back’ button faster than you clicked to reach here! Same for your readers. And it doesn’t only depend on orthography. The readers that identify your factual mistakes will make sure to let the others know that you are NOT a source to be trusted.

And people don’t give their credit card information to people who they don’t trust… Again… Invest in high quality content!

5. Would you come back?

This blogs will be learning you how to make sum cool monies on ze interwebs.

Imagine this article being full of sentences like this one. The only reason you would stay, is for a laugh. But even then, would you come back? Probably never, right? Thanks to Google, people are used to getting the information they want FAST. When people land on your page, they quickly scan the place to see if it’s for them. If it’s not, it’s bye bye forever… Avoid this with good content.

I think that’s enough of convincing, right? You got the point here. See you in the next post!