Today we have an exclusive interview with Andy Fletcher who’s the creator of Backlinks Flood, Viral Link Network and also the well known WP Syndicator.

1. Can you give us some background on yourself?

My background is all software development and management.  I’ve used just about every programming language and platform going but I get bored easily so I’ve started branching out into marketing and running my own business rather than just being a cog in someone else’s system.

Mostly my focus is on developing information products or software that makes people’s businesses easier to run.  SEO is a prime field for that since there is so much misinformation and software that doesn’t really do anything useful.  I feel it’s somewhere I can help a lot of people out.

2. How did you first get started in Search Engine Optimization (SEO)?

While I’ve been aware of SEO for as long as search engines have been around (I’m an uber geek after all) I only really got into it in a hardcore way about 3 years ago.  I was working for a “new media” start up (that’s a polite way of saying company that wanted to do stuff online but didn’t really know what) and they landed a contract with a celebrity management agency.  The celebrities they managed had received a lot of bad press and the sites that were ranking for their names were all unofficial “fan” sites that profited more off rumour and intrigue than any actual news about the celebs.

The agency wanted to create a line of official sites, one for each celebrity, so when people started gossiping and rumour mongering they could publish the official line.  Part of this was that they wanted to rank the celebrity sites for just about every related keyword they could come up with, which was a significant undertaking.

As generally happens in a start-up, the reason I was assigned the task was nothing to do with any actual knowledge of SEO but that I had more than those around me … ie I’d heard of it and they hadn’t.  So I went on a massive learning curve, which at the time was made so much harder because the level of information that’s around today just wasn’t.  So I learned a lot by trial and error and finally started seeing some significant results for what was an incredibly competitive area.

3. Please give our readers some background on what your product, service or membership is/are about and how it will help the readers?

My most recent product, WP Syndicator, is all about generating authority backlinks to each of your WordPress blog posts.  It will automatically syndicate every post you make out to over a dozen web2.0 sites.  Increasing exposure for your content, building backlinks and growing niche follower lists on microblogs such as Twitter.

Check Out WP Syndicator Here => http://winsonyeung.com/WPSyndicator

4. How did you come up with the idea for this kind of product, service or membership?

The technique itself is nothing new.  I doubt anyone would argue that syndicating your content to web2.0 sites is a bad thing to do but until now that’s been time consuming and not particularly practical.  The free options out there will let you do it but they don’t let you do things like keyword targeted anchor text in your blog posts so for anyone doing SEO seriously, they’re not really an option.

5. Who is your target market for your product, service or membership site?

If you run one high value blog or 1,000 autoblogs you can benefit from using WPSyndicator.  It’s an incredibly simple concept and most importantly it’s “Just Worked” for thousands of people who have already bought it.

6. What are the 3 important SEO strategies you use to rank for your website?

1. Links from authority sites (mostly web2.0 sites).
2. High link volume channelled through those authority sites.
3. Rapid Indexation to make those links count as quickly as possible.

7. Can you tell us about the single most important thing SEO mistake you should have avoid in the process of ranking high in the search engine?

Waiting around to see results.  SEO is far better understood than it was a couple of years ago but there’s still an element of black magic voodoo involved.  If you just do one thing and wait to see results, you’ll never see any real success with it.  It’s absolutely vital to get out there and start building and just check in once a month so you can make minor course corrections.

8. Anything you want to add on

I guess this is another “Common SEO mistake” and that’s buying all the latest systems, gadgets and gizmos without having a solid understanding of the fundamentals.   So many products are hitting the market at the moment that focus on some really “thin value” topic and make it sound like the only thing you need to do to rank.  When in reality 99% of SEO comes down to this –

Target one keyphrase per page – include that keyphrase on the page a lot, title, headings, content etc

Build lots of links to that page using the keyphrase as the anchor text.

Check Out WP Synidicator Here  => http://winsonyeung.com/WPSyndicator

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