Today I want to discuss with you how you can benefit from article marketing traffic and how you can utilize it to drive more sales for your business.

Why Should I Use Article Marketing?

Without a doubt, one of the best ways to send targeted traffic to your website is through Article Marketing. Many look for quick and easy options, and while getting article marketing traffic is not one of them, it is still a very reliable way to find customers online. Many businesses are opting to use pay per click advertising, instead of taking advantage of this excellent way to promote—which leaves you with more opportunities to become successful at article marketing.

The best part about utilizing this method of promotion is that it is absolutely free to implement. There is zero investment to get this marketing technique off the ground and working for you! Naturally you can outsource this work, but if you are a natural writer you will find that it is quite easy to write a 400 to 500 word article. It is especially easy if you are writing about your own products instead of trying to promote others. Additionally since there is no investment required there is no reason to ever stop writing articles.

Once you have a large number of articles syndicated over the internet you will find that the results are going to last you for a long time to come. Once your post is approved at one of the article directories, it remains there forever, drawing traffic for the remainder of the article’s life. The last benefit from receiving article marketing traffic actually comes the backlink juice you will receive from syndicating your article on the directories.

When you are writing your articles you will want to begin creating a name for yourself. If your articles are written well and are informative on the topic you are discussing the possibilities of you establishing yourself as an expert in the field is great. This will benefit you in the long run as you begin to develop a list of subscribers for your information. Any savvy marketer will eventually want to increase conversions by building a list to market to, and with article marketing you can only grow your list larger and larger each and every month.

These benefits alone should get you immediately excited about your prospects with article marketing and the targeted traffic it is going to send you. By taking advantage of the high trust rank the article directories have with Google you will be experiencing some serious traffic from this marketing method. If you are new to article marketing I would encourage you to give it a try, especially since it is an absolutely FREE technique to utilize.

What is Instant Article Factory?

This new tool has been designed from the ground up to make it easier for you to write articles quickly and efficiently. Most importantly these articles are not the usual spun crap you tend to see littering the internet. No! This software can create for you a 250-500 word article with ease. You simply enter a few lines of text and the software handles the rest. It really is that easy.

To top it off, the results of this software are very good. You are going to get a quality and cohesive article when using this program.

How easy is the software to use?

To be blunt, a person with very little computer know how could use Instant Article Factory. There are a whopping 17 (yes SEVENTEEN) article templates that exist solely to get you into the software and making your first article within 5 minutes. The templates are very straightforward and very easy to understand. Examples below:

• 3 Things To Avoid – approx 350-450 words
• 5 Reason You Should – approx 350-450 words
• How To [Blank] in 3 Steps – approx 450-550 words.

As you can tell the templates get you started on the right foot and the Instant Article Factory writing wizard takes you through the next steps once you have chosen which template you would like to use. As you can see in the screenshot below the templates contain several “static” pieces of text and then boxes where you fill in the desired information.

The results of this are truly spectacular, leaving you with a well written and comprehensive article on whatever topic you chose to start with. To make your article even more unique, each template is spun if you refresh the page. This means that you could continue to use the same template over and over again, each time getting a fresh new article that is different from the last.

Who is Instant Article Factory for?

Do you struggle with writing articles, often staring at your screen hoping for a glimmer of hope that your measly 300 word article would just finish itself? Or are you burned out by re-writing your own articles so you can submit them to 20 different directories? Then this product IS for you. There could not possibly be a better investment for you to make for your online business. This software creates articles using your own ideas, mixed in with the pre-written “static” content from the template. That means that all a person needs to do is follow a couple of steps to see results.

1. Pick a template that fits in with your topic. So if your topic would work perfectly in a “How To” list than select one of those templates.
2. Then fill in the blanks the template provides for you. Discuss your topic as if you were finishing someone else’s sentences.
3. Review and hit the Create Article button at the bottom of the page.

Yes that is right. There are only three steps to creating an article in mere minutes. Some of you might be reading this and think I am joking, or just trying to sell you something. I’m not doing either, it really IS that easy. There is not even a way for you to struggle filling in the blanks within the template. In a way, it is almost like those Adlib worksheets you probably did as a kid. Each pre-written piece of text literally holds your hand into what you need to write about.

Things I Love about Instant Article Factory?

• Quick and efficient results. Get quality articles in 5 minutes!
• Because the article template walks you through your main points, the article is valuable.
• Spun templates and unique “fill in the blank” text will always ensure you get a new article every time.
• You can stop spending money on outsourcing, and start doing your article writing tasks in house.
• You can create your own templates!

Yes that’s right you can create your own templates. This means that you will NEVER run out of reasons to use this program. This is really an end all solution for people who want quality articles done quickly and efficiently.

Things I Wish I Could Change about this software?

• Other than the nominal yearly fee (which you should consider an investment) there is really nothing wrong with this product. It does what has been advertised and does it extremely well. I wish it was a one-time purchase—but the promise of future development plays a key into paying yearly for this service.

Final Thoughts

If you are on the fence about using this product, don’t be. If you are struggling to write articles for your marketing efforts then you NEED this product. If you have writers block, you NEED this product. If you have any desire to receive quality written articles that only take you mere minutes to create, than this is THE product for you.

For less than $4 a month you can have access to a product that offers you quality articles written and YOU want to pass that up? Stop struggling with your article writing and get this software. Without a doubt, nearly every person who gets paid to write articles better be on the lookout.

Instant Article Factory IS that good.

Safelists are comprised of people who sign up in order to advertise their own products/services and, in turn, agree to read other advertisements that are sent by other members. With safelists, you agree to receive all of these promotional ads in your inbox and, when you click on these ads, you earn credits to be able to send your own ads.

An advantage to advertising in ezines is that you will be sending out your ad to people who have subscribed to the ezine in order to get information, resources and updates on that particulare subject. If your product is very well suited to a particular ezine niche, you can get tremendous results. With safelists, it’s different. People do not subscribe in order to learn about a particular topic. They subscribe in order to be able to advertise. A completely different mindset.

The average ezine readers subscribes to more than one ezine. However, they are not bombarded with hundreds of emails every day because of their subscription. If someone is subscribed to several safelists, they will get hundreds of emails per day in their inbox. Again, the only incentive to read these emails is to gain credits. They are not seeking information or news. So, here again, solo ezine advertising is probably preferable to solo safelist advertising.

Ezine solo ads can vary greatly in price from one publisher to the next. Of course, the price depends on the size of the ezine’s subscriber base, the perceived quality of content, the frequency and perhaps days and times that the newsletter is sent out, etc. In any case, solo ads are not free. With some safelists, members can actually send out “free” solo ads. This is a little bit tricky because they aren’t actually free. You still have to earn clicks in order to be able to send out these ads. So, whether you pay in time or in money (because you have upgraded to buy your clicks), you are paying.

In the end, some marketers swear by safelist solo advertising. It often has a lot to do with the products you offer. If you are offering a product that will generate traffic or an e-book that will help with safelists, for example, safelist members will be more apt to click on that because those are the reasons that they are using safelists in the first place. However, if your product is in a different industry (health, beauty, etc), you’ll generally be better off by doing solo ezine advertising instead. This also works the other way around. Advertising your health or beauty product in a safelist will most likely not get much response.

First of all, come up with a list (as long as possible) with all of the ezines that are related to your niche. Make sure you note how big each subscriber list is, how often each newsletter is sent out and the prices charged for ads. After you’ve compiled your list, cross out (lightly) the ezines that are charging more than you can afford.

You should not take these off of your list because you may be able to afford them later on down the line. Check out the reputation of the ezines that are still left on your list. If you find that some of them come up in scam reviews, or get a lot of negative testimonials, cross them out for good. When you have your skimmed down list, you’ll want to subscribe to each of the ezine advertising services that you’ve chosen.

Once you start getting their communication, you can compare them and understand which ones are worth advertising with and which ones you can forget, at least for now. To decide whether an ezine is a good pick, check to make sure its web page is not on a free platform like Blogger or WordPress. Make sure that they clearly state what they offer in terms of advertising.

As far as the emails you will be getting from each ezine, first make sure that you must opt-in two times in order to receive the newsletter. This ensures that the subscriber base is responsive. Also, check to see that the publisher informs you of the types of email addresses that they can accept. Many email providers block spam.

If the ezine won’t allow you to use some of these, this is a good thing. It means that emails will be delivered to recipients rather than to the junk box. If you are receiving one or more email per day from the ezine, you don’t want to advertise with them. That’s too much competition. And you only want to go with the ones that have “real” subject lines provided by the advertiser and not by the publisher. You want to be able to create your own subject line for your ads. Check out the content of the newsletters you are receiving. If it is valuable content and not just ads, then it’s worth going for.

You may have more than one ezine advertising service that has passed your “test”. At this point, just go with the least expensive one.

Many people are intimidated by the thought of creating their own ebooks but the truth is, the process is very straight-forward and it can be enormously profitable. If you are already involved in activities such as blogging, article marketing and creating relationships with newsletters, an ebook is just one step beyond in the whole process but can really give your credibility rating an extra boost.

Here are three steps in how to write your own e-book.

1. Choose a topic for your target audience. Don’t make this into a huge product. Pick something relatively narrow within a major topic. So, for example, if the main topic is “internet marketing”, choose something that fits within that category like “article marketing”, or you could go even further and narrow it down to “keyword research for article marketing”.

Keep in mind that for an ebook to work the way you want it to, it must truly address the problems, concerns, or desires of your target market. The content must be top-of-the-line.

2. Brainstorm. Write down every idea you have, walk away and come back and write more. Put down anything and everything for now.

3. Organize your ideas into an outline. Divide your ideas into headers, subheaders, chapters and write descriptions of each point you include. Make sure to keep track of your references and write those down too.

4. Research. Hopefully you’ve picked a topic that you are familiar with already but whether you have or haven’t you’ll need to do research to make your content as valuable as possible. Take notes, mark references and use quotes as you write your own ebook.

4. Put all of your organized ideas and research into a very long article of at least 30 pages – this is your ebook!

5. Get a second opinion. Chances are you’ll spend quite a bit of time on this endeavor. Make sure that you step back every once in a while to give yourself a break. And when you’re near the end, ask someone else to read it for a more objective opinion. Whether it’s your friend, spouse or a fellow marketer, make sure you get a good, honest critique and, if possible, edit of your work.

Once you’re finished, you can either sell your ebook from your blog or website or you can offer it free of charge for people who sign up – the goal of this is to build your list.

If you decide on the first option, you’ll have to set up a shopping cart system. You don’t have to charge a lot for your ebook to make money and because it doesn’t cost you anything to create the book (if you don’t count the time you spend on it) so anything you sell will be a profit.

So now are you ready to write your own ebook?

This may seem like a daunting task but, after following some simple guidelines, you will find it quite easy to do. It will take work and some time to make it happen but after a while it will all come quite naturally to you. It all revolves around choosing the right keywords, having a clear purpose in mind when you start writing, and making sure you answer the right questions. It will also let the reader know that you are an authority on the subject matter and will ive them a reason and opportunity to take the action you wish them to take.

Article Marketing 101.1 Planning the article.

Having the right keyword or keyword phrase is crucial to the success of your article writing. Research what keywords would most appeal to your target market. Proper use of keywords will get you noticed quicker on search engines and help you get a higher ranking.

Plan the reason for the article and identify it’s purpose. Keep this purpose in mind with everything that you do.

Gather as much information about the subject as you can and make yourself knowledgeable. Realize that your target audience may have people who have researched the subject extensively already. Even though you may not be able to share much information that they don’t already have, they will know if you really do know your material. Make sure that your research is good and up to date.

Find out what questions are likely to be asked and answer them. Find out who, what, where, why, when, and how. Ask the right and pertinent questions and give the right answers.

Article Marketing 101.2 Writing the article introduction and opening.

Have an eye catching title that will stand out among all the others the reader is likely to have available. Write a strong opening paragraph that that will make the reader want to keep reading and that will let the reader know what it is they should know at the end of the article. The introduction and opening should be short and to the point.

Article Marketing 101.3 Writing the body of the article.

In the body of the article answer the questions that you found. Use your keywords throughout the article to make it easier to find, but don’t do too much. As a rule use your keyword once for every 100 words. Don’t use much in the way of technical jargon and abbreviations. Use what research you gathered citing sources where necessary. Always write from your target market’s vantage point and try to write at their level.

Article Marketing 101.4 The call to action.

This is the point of the whole article. Everything that you have done should have led them to this moment.  This is where you ask or tell the reader that they should click on the link that you provide or go to the place you want them to go. Don’t assume that they will just go, give them a reason and tell them what is on the other side is something that they are really going to want to see. Once you have done this and learned to do it effectively, you will find your chances of success growing by leaps and bounds.

It helps if it is something you are passionate about in the 1st place but if there’s not that fervour, you can still educate yourself.

The 2nd thing you need to do to writing a good selling article is to ask the questions that you’d be asking if you had an interest in the service or product. Ask the WWWWWH questions : Who, What, When, Where, Why, How. Ask the basic ones but also look for questions that folks truly have. This might need some research for you to discover the most commonly asked questions if you are not closely acquainted with the material.

Also ensure that they are questions that you can’t only answer adequately, accurately and authoritatively, but that make the reader need to know more about what you try to offer them. You also need to keep in the forefront of your thinking the target of the article is to make them need to go to wherever it is you would like them to go or to take the action you need them to take. The majority of the time an article is going to have the plan of making them click a link so they can go to another site where you ask them to purchase.

Answer almost all of the questions but ask more questions than you reply in your article and tell them that to find the remainder of the answers they’re going to follow that link. The start and end of a selling article is incredibly significant. The start of the article has to make them need to read the remainder of the article all of the way to the end. It must lay out what would keep you interested. Ask what is it that I’m going to try and say and would this actually keep my interest.

What would capture my attention? Look at other articles and see what it is that catches your eye and use that for inspiration. The end of the article has just one purpose, and that is to make them follow your lead. You’ve got to not only give the rationale to click that link or follow your desired plan of action for them, you have to ask them to do it.

A link on it’s own will not frequently get clicked. Folks wish to be asked or told what to do. People need direction and that is why they are reading your article in the 1st place. Give them the direction that they need to take and tell them or ask them to do what you need them to do. When you have started to writing a selling article, just keep in your mind that you are telling somebody about this service or product and the person you are speaking to is really inquisitive about what you have got to say. For them it is actually exciting as you are giving them what they want…information about something that is necessary to them. If you can talk to a pal cleverly about something you have a mutual interest in, then you can write a selling article naturally.

There are numerous who will jump at the chance to market something that’s a hot seller who know little about the product and the market who will be purchasing it. If they jump into this they might not be able to work out why they will not make any sales. The reality is, as you may know, for people that are actually interested and researching a service they will already know a fair amount about it and will have done some research before reading your article.

If folk are not adequately equipped with information about the product / service and the target market it might wind up as a mess. Teach them how critical it is to study what you try to sell and who you are selling to. The more that you know about this, the better your article is going to be and the better your odds of success will be.

Also do not forget to tell them how vital doing good keyword research is. Make them aware what to search for in a good keyword and what makes an excellent keyword or keyword phrase. You’d be shocked at how very little folk truly know about keywords and not only the way to find them but ways to use them. Your article about selling will be an useful tool in their future success if you’re able to elucidate this to them.

Teaching them a way to use the keyword / keyword phrase in their article is essential to their achievement. Informing them about SEO and incorporating the keyword into their article and the explanation behind this could not be over looked. It has annoyed many a new article marketer in their attempts to write well as they write what may be a literary masterwork but will get no hits.

Show them examples in your article about promoting how it works and the way to place the keywords and where to set them. In your article about promoting, you can also have to tell them ways to start and finish the article.

Teaching them about the best way to write a good title which will be seen by the search engines which will also catch the point of view readers eye. Also remember to tell them in your article about selling to employ an action call and about the resource box. Give them a good outline of what it is, what it does, why it’s important, and give them an example. If you cover these elementary sides of article promotion your article about promoting, they may be not only thankful but will probably be future dependable consumers of yours.

Do not let your title be something that will mix in with all of the rest. Make is something that may stand out and get spotted. Ensure that you do not get too silly and ensure that it has relevancy to the subject you need to address, but, still be creative and you’ll stay competitive with other article marketers. 2nd mistake…not having a clear purpose. What’s the main reason you need the reader to read your article? Is there a goal that you have in mind? Be clear as to what you need them to do and give them masses of reason to need to take the action you would like them to take. Have a start line and and ending point in planning your article and use everything between to help them get from point ‘A’ to indicate ‘B’. This is something that article marketers fail to do all too commonly.

3rd mistake…Not knowing your target audience. Article marketers need to bear in mind who your audience is write to their level. If you are writing to a grouping of folks who are usually extremely well informed about the topic matter, then you better ensure that you are too. Discover what they ask when they are going online to search for this info and find how to relate to them. Study your audience and write to them. 4th mistake…writing articles that will not get printed.

Study the standards that article directories have and write your articles to fit the most stern of standards. Ensure that you’ve got the minimum number of preferred words. Make sure that it is well crafted. Ensure that it does not have any issues with links in your article and you link to suitable places.

Article marketers will generally forget to test the article they try to submit and see whether it is in compliance only to have it refused. 5th mistake…no action call. As article marketers you have got to remember that your goal isn’t just to tell, but to invite the reader to go to your site or to take what ever action you would like them to take. Just as it is incredibly vital to request the sale, it’s important to ask them to click the link that you provide. If you, as article marketers, can dodge these straightforward mistakes you may find yourself on the fast track to success.

Article advertising is a type of marketing effort in which you write short articles, about 400-600 words, related to the product or service you wish to promote. If they are well written they will, after getting distributed to various online article directories that will be easily found on search engines and read by people interested in what you have to offer.

In article advertising, well written article will be constructed in such a way that it has strategic placements of keywords and keyword phrases used by those who are searching for what you have to offer. This will make your article easily found by search engines and can help get you noticed earlier by future consumers.

Some of the benefits of article advertising are:

1) It is a great way to gain respect in the niche you are trying to reach. If they see your well written and informative article they will see you as an authority. The more that you have written about a certain area, the more trusted you will be and the more likely they will be to buy what you offer.

2) It is very cost effective. If you write the article yourself it will only cost you the amount of time and energy you put into researching and writing the subject. If you can’t write well, you can easily find those who are able to write for you who are affordable and will let you put your name on it, aka, ghostwriters. These are many times very affordable, though you need to make sure that they are able to give you unique content and are native speakers in the language you are trying to market in.

3) Links are also a great benefit to article advertising. Your well written article will have a link back to your website and will also have a resource box with a strong call to action. This will invite those reading the article to go to your site to find out more about what you have to offer. This will also help your search engine ranking.

4) It helps you reach a much larger target audience than you otherwise would have. Those who are really interested in what you are offering will be the ones who read your article. You won’t be putting your marketing efforts in front of people who may or may not care about what you have to offer. It will be read by people who are truly interested in what you are doing and are also very likely to buy what you are selling.

Article marketing or article advertising is a great way to get attention to your products or services, if it is used correctly. Take some time to learn how to do it the right way or find a good ghost writer to do the work for you and you will find customers who are not only willing to buy from you, but trust that you are going to meet their needs and may come back to you for other purchases. Done correctly, article advertising can help you climb to the top and make you a success.