So how does one determine if a keyword will be profitable enough for them–by using a variety of tools available from Google. It is actually quite easy to determine a rough estimate of what your average CPC will be. You will first want to load up the Google Adwords Traffic Estimator. Once that is done, enter the captcha and then enter the keyword or keyword phrase in question into the box in the upper left hand corner.

It is important that you have already chosen your keyword using another program, whether that be Market Samurai or the Adwords External Keyword tool. This is because the Traffic Estimator is only going to give you search volume for your local area, so it is good to remember to only use this tool to find the potential CPC of a keyword.

In this example we are going to use the keyword: make money online. As you can see in the screen shot below, at the time of running this search the Estimated Average Cost-Per-Click (CPC) is $2.20.

It is important to keep in mind that this number usually reflects the content network only. So how do I figure out what the CPC will be on the search network? Well you could start an Adwords campaign and it would tell you, but the easiest way is to just do a search for your keyword in the Google search engine. If the search results are filled with advertisements you can definitely bet the CPC for the search network is going to be nearly the same price as the content network, sometimes much greater.

So how do I figure out what my revenue take will be?

Google recently announced in 2010 that it shares 68% of its Adwords revenue with publishers. This means that for every click you accrue on your website you will be paid 68% of what the advertiser paid to Google to run the advertisement. An easy way to understand would be:

CPC x 68% = Your Cut

So in this case, you would be getting 68% of an average $2.20 CPC giving you a $1.496 per click on average for running those ads on your website. Now of course this is just an average, and it is very likely that you will be paid less for clicks. Why? Because if an advertiser pays Google a lower CPC to run the advertisement you will also get a lower payment.

This is why  it is important to factor Cost-Per-Click into your keyword research. By doing this you are allowing yourself to get a better idea of how profitable a certain niche will be when running Adsense Ads.

The most important part of becoming successful with Google Adsense is ensuring that you have “good to great” click through rates, commonly referred to as CTR within the internet marketing industry. The key to making money is increasing your CTR as best as you can. Doing this requires very little “practice” on your part, but that doesn’t mean it will be easy. There are thousands of people who have been able to quit their day job because they make so much money from Adsense. This is because they have great CTR.

Simply put, increasing your CTR is all about a numbers game, one that you need to manipulate into your favor by sending targeted traffic to pages with your ads on them. How Adsense works is by displaying relevant ads on your content pages. This enables them to ensure that an advertisement for sexy high heels doesn’t show up on a dog care website and vice versa.

The first step you should be taking to increase your click thru rate is to evaluate the traffic you are sending to your pages containing the Adsense Ads. It is important that you send targeted traffic to these pages. Why? Because targeted traffic, that is interested in the topic are more likely to click an advertisement for a product they are already interested in. Secondly you need to try and make the ads either blend in or stand out depending on your website design. If your CTR increases when you blend in the ads, then keep doing that. If your CTR goes down do the opposite.

You can also add Adsense Link Units, which look like navigation bar links, to your website to increase your CTR immensely. Horizontal Link Units are known to be the most effective in this regard. Additionally different ad sizes can affect your CTR positively and more importantly negatively. It is widely believed that the more Adsense ads units you have on your pages the less money you will receive per click. It is crucial you understand that this effects different niches differently, and remember NO niche is ever the same.

Lastly, and most importantly, reduce the number of outgoing links on your pages. If you give your users more opportunity to leave your site by not clicking an advertisement, you are losing clicks. Learning how to increase your Adsense click through rate can be a daunting task, but if you take the appropriate steps you will see an increase–which of course equals more money for you.

The way Adsense works is quite simple.  First of all, you will sign up for a publisher’s account.  At that point, you will get a welcome to Adsense email that will tell you everything you need to know about the program.  You will be directed to log in to your own area and get a special piece of html code that you put on your site.

Then, you go and build your online magazine.  Fill it with the content that interests you ?surfing, fishing, cooking, weddings, etc.  As long as there are people passionate about a subject, there are companies that want to sell to them.  So, building an online magazine around a subject you love can make a lot of money.

Figure out where you want to place your ads.  You will find that you can use a variety of sizes of ads.  Most serious Adsense publishers have tested the various ad sizes and have found that the large rectangle below the headline but above the story converts best.  But, test it yourself.  Put different size ads in different places and see what makes you the most money.

Consider modifying the colors of the ads (in the welcome to adsense login screen ?NOT within the html on your site) to match the colors of your online magazine.  That makes the ads seem more like an endorsed part of your site and not just advertisements cluttering up the page.

Ultimately, you will be most successful with Adsense if you can get a lot of people who are passionate about your subject to your website.  Just as the size of the circulation in the offline magazine publishing business determines the cost of the ads, in the online magazine world, the number of visitors to your site will determine how much money you can potentially make.

Once you have published articles, don’t take them down.  Instead, continually increase the number of pages in your magazine.  That is because the more pages that have adsense on them, the more likelihood that you will get the click.

Your welcome to Adsense email will direct you to the rules and regulations of the program.  Pay close attention to these.  You can lose your adsense account and all of the money in it if you do not follow the rules.  One of the rules is that every site must have a privacy policy on it, so make sure you have a page that details what you do with any of the information you collect.

The internet has allowed people to start dream businesses from home.  Just like YouTube allows anyone to be a short movie producer, Adsense makes it profitable for anyone to be an online magazine publisher.

Just make sure you read your welcome to Adsense email carefully as it will detail all of the programs policies.

With Microsoft Adsense, you can target the customers you most want to reach.  Unlike Adwords, Microsoft’s program allows you to target people based on demographics such as their age and gender.  You can geo-target as well (this is also a feature with Adwords.)

There are in depth reporting and analysis features for the advertising.  In addition to the kinds of reports you get with Adwords, you also get to see the results of your click throughs based on demographics.  You can slice up the data in many ways to be able to analyze the effectiveness of your pay per click campaigns.

Ads and keywords must be pre-approved by the Microsoft Ad Center.  They promise to do this quickly.  Ads and keywords are approved independently of each other.  Adwords allows your ads to go live instantly.

The kinds of things that are disapproved by Microsoft Adsense are keywords and ads that relate to adult oriented themes, alcohol and tobacco, illegal substances and activities, political content, religious content, and more.  Deceptive products and services will also not be approved.  Ads that lead to pages that people don’t really like to visit (like privacy policy pages) will also be disapproved.

There are also some grammar rules to follow.  For instance, you can’t use exclamation marks in ad titles.  You can’t repeat words, capitalize entire words, or use letters or numbers in ways not normally used.  There is an emphasis on using correct grammar.

There is a mechanism to appeal disapproved ads and keywords through the support center.  It can take up to 10 days to get a response though.  If the appeal is denied, the decision is final.

Microsoft Adsense ads appear on the MSN search page as well as Microsoft owned websites such as MSN Tech and MSN Money.  They may appear on partner websites as well such as Fox Sports and the Wall Street Journal.  You can turn off the search for Microsoft owned websites and partner websites if you choose.

One of the advantages of the content network Microsoft Adsense uses over the partner network for Google Adwords is that Google allows sites of dubious quality to display their ads.  Microsoft’s program is targeted at websites whose names you would recognize right out of the gate.

You can set separate bids for each keyword.  You can also differentiate your bids for ads in the search page vs. ads on the content pages.

You can get started by activating an account for just $5.  You will then pay on a per click basis for each time a viewer chooses to click through your ad to your page.  Every time your billing reaches $50, your credit card will be charged.  If you do not bill $50 in one month, your card will be charged on a monthly basis.  Over time, as you build up credit, the network will raise your credit limit to up to $3000 before you are billed again.

And, that’s how to get started with Microsoft Adsense.

Adsense is “fix it and forget it residual income.  Once you have built a site and added the code (which is quite simple to do), you can receive income as long as people visit your site.

If you have an existing site that gets traffic, you can start making money with adsense today just by adding the code.

If you are thinking about getting involved in internet marketing for the first time, building sites “made for adsense?is one of the more simple ways to get started.

If you want to be making money with Adsense in any kind of meaningful way, you must have a large amount of targeted traffic.  This can mean having heavily visited blog or website or having dozens or hundreds of sites that get a trickle of traffic.  The real game is getting the numbers whether it is to one site or to many.

You don’t need to worry about finding the “perfect market?for adsense.  Especially if your making money with adsense strategy is to have many sites, the key is to get them launched.  You should also diversify so that if one market suddenly tanks, you haven’t lost all of your sites.

You should also know that when it comes to making money with adsense, quantity is better than quality.  It is perfectly okay to use Private Label Rights (PLR) articles on your made for adsense sites.

Remember that when you set up a network of adsense sites, you are running a business.  It is okay to make a few cents a day in advertising on your blog.  But, if you want to make real money with adsense, you have to do it in a systematic way.  To do that, you need to set up achievable goals, procedures for accomplishing each step, and get the help you need in terms of outsourcing.

To get content on your site, you have four choices.  You can write it yourself (very time consuming), purchase Private Label Rights articles, hire a ghostwriter to write it for you, or find articles on a free article directory.  If  you choose the free article directory route, you will need to leave an author resource box for each article which can take visitors away from your adsense site.

You don’t want to have a lot of links on your adsense pages.  You want people to leave by clicking on the ads.  And, don’t clutter up your pages with links that don’t pay you any money like links to other resources.

You can be a full time web publisher with hundreds of profitable websites on a variety of themes.  Many people have done it and you can too.  Start making money with Adsense today.

For instance, adsense ready sites should be already search engine optimized. That means that they have custom meta tags, H1 tags, and title tags. They should also have a Google sitemap and approved Privacy Policy as part of the package.

Then there are the ads themselves. Adsense ready sites should allow you to input your adsense code and have fully working ads ready to go. Many also allow you to make money off of a paypal referral program as well.

Each page should have a static file name. And, the pages should cross link to each other to maximize their SEO value.

The sites have a full array of graphics already loaded into them that are perfect for the theme.

Some Adsense ready sites come complete with articles. For others, you have to write the content yourself. Still others randomly pull content from RSS feeds and from article directories so that the visitor will have a fresh experience each time. Make sure you know exactly what you are getting before buying an Adsense ready site.

In addition to supporting Google’s Adsense program, some Adsense ready sites have other monetization methods. For instance, many incorporate products from the popular Clickbank site which also requires a simple sign up rather than approval for each product you promote.

Some producers of Adsense ready sites provide extra services as well. For instance, for an additional fee, you can have the producer install the site for you or submit your site to many directories. Others include step by step written or video instructions.

Generally, producers give away bonuses as well. Sometimes these are extra sites (“buy 10, get 2 free”), ebooks on marketing, software, or coupons for free pay per click advertising.

You can find individual made for Adsense sites as well as packages with 400 or more sites in one download. Some are free while others will cost you a small amount. One producer who is selling 425 Adsense ready sites charges $147 for the complete package which includes many with articles already on them.

Know that when you buy sites that are being sold to a large number of people, it leaves a large “footprint.” That means that the search engines will not rank them as highly. As a result, you will have to drive traffic in other ways such as article marketing or forum marketing. Alternatively, you can take the site as a base and do a significant amount of modifications to reduce its footprint.

Still, if you want to make money on the internet, one way to start is to buy Adsense ready sites.