Adsense Click Through Rate & What it Means for You
Google Adsense is one of the more newbie friendly ways to make money online. Featuring an easy to understand interface and clear terms of service, a web publisher cannot go wrong utilizing this method to make money online. Not only can you profit from Adsense using your own website, but there are many other places, namely Hubpages where you can profit from this form of monetization.
The most important part of becoming successful with Google Adsense is ensuring that you have “good to great” click through rates, commonly referred to as CTR within the internet marketing industry. The key to making money is increasing your CTR as best as you can. Doing this requires very little “practice” on your part, but that doesn’t mean it will be easy. There are thousands of people who have been able to quit their day job because they make so much money from Adsense. This is because they have great CTR.
Simply put, increasing your CTR is all about a numbers game, one that you need to manipulate into your favor by sending targeted traffic to pages with your ads on them. How Adsense works is by displaying relevant ads on your content pages. This enables them to ensure that an advertisement for sexy high heels doesn’t show up on a dog care website and vice versa.
The first step you should be taking to increase your click thru rate is to evaluate the traffic you are sending to your pages containing the Adsense Ads. It is important that you send targeted traffic to these pages. Why? Because targeted traffic, that is interested in the topic are more likely to click an advertisement for a product they are already interested in. Secondly you need to try and make the ads either blend in or stand out depending on your website design. If your CTR increases when you blend in the ads, then keep doing that. If your CTR goes down do the opposite.
You can also add Adsense Link Units, which look like navigation bar links, to your website to increase your CTR immensely. Horizontal Link Units are known to be the most effective in this regard. Additionally different ad sizes can affect your CTR positively and more importantly negatively. It is widely believed that the more Adsense ads units you have on your pages the less money you will receive per click. It is crucial you understand that this effects different niches differently, and remember NO niche is ever the same.
Lastly, and most importantly, reduce the number of outgoing links on your pages. If you give your users more opportunity to leave your site by not clicking an advertisement, you are losing clicks. Learning how to increase your Adsense click through rate can be a daunting task, but if you take the appropriate steps you will see an increase–which of course equals more money for you.
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